As tutors, our main responsibility is helping our students improve their English to reach their individual needs and goals. However, if we can’t convince our students that we can truly do this, we won’t ever get the chance.
One of the most important things you need to do during a first session with a new student is convince them that Fluentify is the solution and that you are the tutor best qualified to meet their needs. So while we aren’t sales experts, we essentially need to put some sales strategies into practice here. It’s not easy- but if you can master these subtle skills, you will absolutely see an increase in new students booking larger packs packs with you.
In this article we want to give you a few tips on how to ‘sell’ Fluentify to your students so that you can make sure they will come back for more- and over a longer period of time.
1. Summarize your experience- both professional and personal
Students want to know that (1) you are qualified to teach them English and (2) you understand their pain. Students want to improve their English (or sometimes really need to) and they are willing to spend a significant amount of money on it- but they want to feel confident that you are the right person for that job. During your first session, talk briefly about the experience you’ve had teaching English, your qualifications, and the kind of students you’ve worked with before. This way they know that you’ve worked with students that have a similar situation to theirs and that you’ve been successful.
Then, we’ve talked about this before, but making that personal connection with your student is key. Talk about your own language learning experience, how frustrating and difficult it was, but how you were eventually able to make significant improvements through speaking (which for most of us is true!). This empathetic approach can make your student feel even more assured.
2. Understand their needs
You can’t convince students that you can help them if you don’t know what they need. Ask all the questions necessary to identify exactly what they’re looking for and what they want to accomplish. You can refer to this article about managing your first session and what kind of questions to ask that will help you clarify your student’s goals. Once you have them clear- use them. Tell your student that you’ve helped students in this exact situation to accomplish X, Y, and Z. This will put them at ease that they are working with a professional!
3. Talk about your method
This is one of the most important parts- students want to know that they are going to be guided in some way. Explain how you will address your student’s specific needs- you will look up materials relevant to their level and interests and you will use these during the sessions to help them expand their vocabulary and learn new idioms. Or, you will evaluate their grammar level and design a syllabus that will help them improve their grammar skills by focusing on their specific weaknesses. Letting them know HOW they will improve will again reassure them you, and Fluentify, will work.
DON’T FORGET- give students a recommended frequency and time frame (i.e., “I would recommend doing two sessions a week for the first 5 weeks, then we can see how you’re progressing and decide how to manage your future sessions.”). This supports the structure of your method and allows students to have a timeframe for their English improvement.
4. Rock the feedback
As we’ve said before, the first feedback is SO important. You need to take everything you’ve learned from the session and everything you told your student and put it in writing. Give them some feedback about their English right off the bat, give them an engaging activity to do for the next session that is appropriate for their level and interests, and send them a more ‘personal/sympathetic’ article about language learning in general, the process, and how to survive.
FINALLY- Update your calendar wayyyy in advance. Our statistics show us that most students will book their future sessions immediately after their first session with the tutor they liked most. This means, if you give students a timeframe of two lessons a week for five weeks, they are more likely to complete all of their sessions (more money for you, yay!) if they can book them right away. These small things can make a big difference!